The logo gets an icon version of itself. This letter is split into three sections to represent the connection between all powens’ solutions. The icon lives on a white background and rounded corner, so the logo will visually impact any background.

Also known as a monogram, the initial logo is a popular choice for brands that need to simplify an overly long company name with an abbreviation. Initially focused on the letters or initials, initial logos often use a stylized font.

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